Elucidating International Travelers’ Tourism Image of Taiwan: A Qualitative Approach

نویسندگان

چکیده

Although Western alien visitors to Taiwan have a unique, well-informed perspective of what appeals tourists from their countries, little research has been conducted assess insights, representing significant gap. To fill this gap, study aims elucidate how international perceive as tourist destination by collecting detailed qualitative data via in-depth interviews twenty-four expatriates. This illustrated the image differences before and after visit analyzing dimensions tourists’ consensus maps changes in perception natural, social, cultural, gourmet food, Aboriginal Taiwan. provides better understanding view its current potential appeal destination, so identify ways attracting new cultures. Patterns emerged that suggest approaches for promoting tourism sustainability which might not occur Taiwanese professionals due interviewees’ unique points view. concludes application cultural promotion strategies, planned tour packages, improvement nature, culture, society, people will thereby improve overall satisfaction tourists, building online image, forming e-word-of-mouth.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2023

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su15031905